Heals & Protects. Moisturizes for 24 hours. Aveeno Baby Daily Moisture Lotion contains natural colloidal oatmeal blended with rich emollients to soothe and heal your baby's delicate, dry skin. This naturally nourishing, nongreasy formula absorbs quickly and moisturizes for a full 24 hours, and it contains no drying alcohols and won't clog pores. It is hypoallergenic and fragrance free, so it won't irritate sensitive skin. It's even gentle enough for newborns. Aveeno Baby Daily Moisture Lotion can be used every day to help keep your baby's skin soft, smooth and healthy. The Aveeno brand has been Pediatrician recommended for nearly 60 years.